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The University of Edutainment

NIL Labs: where exposure becomes ownership.

A live masterclass academy created by pro athletes and industry professionals. Every athlete who joins Team TOA earns a seat here, learning the money, legal, media and wellness skills the field never teaches, then getting matched to real NIL deals.

Apply to Cohort 1 Where athletes come from →
NIL

"Learning · Deals · Data · Financial Tools"

Est. Long Beach, CA · Cohort 01

7.2MHS athletes, U.S.
~504Ktransition to NCAA / yr
$B'sspent on NIL deals annually
0centralized places, before NIL Labs
Live masterclasses, taught by pros

A curriculum the field never teaches.

Five tracks, each one taught live by a working professional in that field. No recordings, no filler.

01

Financial Literacy

  • Financial literacy 101
  • Establishing credit
  • Taxes
  • NIL budgeting
02

Legal & Ownership

  • Incorporation
  • Trademarking
  • Life insurance
  • Living trusts
03

Career & Media

  • Broadcasting
  • Digital media
  • Branding
  • Social growth
04

Athlete Lifestyle & Wellness

  • Mental health
  • Recovery
  • Balancing academics + athletics
05

Cheat Codes

Lessons from those who already made it, taught exclusively inside NIL Labs, from athletes and operators who've closed real deals.

PeakNIL Marketplace

Real deals. Instant funds.

  • Verified marketplace: real-time NIL deals between brands, agents and athletes, no middleman guesswork.
  • Peak NIL Card, powered by Stripe: funds land the moment a deal closes, no delays or waiting periods.
  • Real-time tracking: deals, athlete performance, compliance and market trends, all in one place.
  • NIL compliance built in: up-to-date rules for athletes, parents and agents, not a patchwork of forum posts.
Peak NIL STRIPE
•••• •••• •••• 4471
ATHLETE NAMENIL LABS
Who it's for

Athletes, families, and the people around them.

Primary

  • High school athletes
  • NCAA student-athletes
  • Parents
  • Agents
  • Brands

Secondary

  • Youth coaches & trainers
  • Sponsors
  • Colleges & media partners
  • Financial institutions
  • Businesses seeking athlete partnerships

Documenting the first graduating class.

A running record of NIL from day one, starting with the athletes already on Team TOA's rosters in Long Beach.

Apply to Cohort 1 See the full ecosystem
Apply · Cohort 1

Get your seat in the academy.

Athletes, parents, agents and brands all apply here; tell us who you are and we'll route you to the right cohort.